Web Institucional

NurEstética

Patients choose based on trust. Trust enters through the eyes in the first three seconds.

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Overview

the project

Aesthetic patients are demanding. Before booking an appointment, they have already checked Instagram, searched on Google, and visited the site of at least three clinics.

NurEstética needed a presence that convinced in the first few seconds. No excess text. No slow loading. No generic design.

The result: 100/100 in user experience, loads in 0.35 seconds, zero layout shifts. The site feels as meticulously cared for as the clinic itself.

outcomes

Metrics & Performance

User Experience
100/100

The maximum score possible. Measured on real users, not in a lab.

Load Speed
0

The site responds in a third of a second. The patient doesn't wait or close the tab.

Visual Stability
Perfect

Nothing jumps, nothing shifts while loading. The user trusts from the first second.

SEO Optimization
100/100

Max score from Google. Maximum organic visibility without paying for ads.

technologies

tech stack

Next.jsReactTailwindVercel
scope

What's included

DesignDesign is not decoration. It is the first filter the patient uses to decide whether to trust.
Speed0.35 seconds load time. The patient visiting from a phone doesn't wait — and this site doesn't make them wait.
BookingEvery section ends with a clear action step: book, consult, or see more. The path to an appointment is always just one click away.
Visual stabilityPerfect CLS: nothing shifts while loading. A small technical detail that makes a huge difference in perceived quality.
InfrastructureIt works. Always. Without anyone having to remember to update or renew anything.
deployment

live demo & code